SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines … Read more
Danny Sullivan, Google’s Search Liaison, posted again about the timing around recovering from the helpful content update. He essentially repeated what Google said back when it first was announced, that the classifier is always running to check if content is helpful but it takes time to prove to Google that your efforts are long-term. The … Read more
Google has updated, in a big way, its how to “Remove images hosted on your site from search results” help documentation page. Google said, “Part of our ongoing efforts to keep our documentation accurate, we updated the documentation for image removals with more precise language, and addressed some documentation feedback.” So what changed? Previously, this … Read more
Social media moves fast. And you don’t want to miss an important task or opportunity to engage with your audience. A social media checklist can come in handy for that. And because it’s best to do some activities more frequently than others, it’s helpful to have a few checklists to reference. Follow along to discover … Read more
Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-**** information becomes crucial for keeping your audience engaged. AI tools can help you identify which … Read more
Google seems to be testing removing the side carousel in the SGE, Search Generative Experience, interface. The side carousel generally shows the card answers on the right side of the desktop SGE results. It seems Google is testing not showing those cards on the side panel. This was spotted by Jakub Landa, Bartosz Goralewicz pinged … Read more
Blog posts often take a long time to write, edit, and publish. So it can be frustrating when that content doesn’t bring any traffic to your blog. In this post, we’ll offer 14 tips for getting more organic traffic to your blog. So you can get more eyes on your content. 1. Do Keyword Research … Read more
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One bad customer review, comment, or post can ruin your brand’s reputation. But how do you stay on top of online reviews with so many different review platforms out there? This is where online reputation management tools can help. Online reputation management tools are software solutions designed to help companies monitor and manage their brand … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. One of the most impactful developments last year was in the meaning of the word “helpful” from Google’s point of view. Google employees were previously coy about … Read more
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