One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. Yet, as … Read more
Google has updated its managing crawl budget guide documentation to say that the crawl frequency of the Dynamic Search Ad targets. It use to be every 2 weeks, 14 days, and now it is every 3 weeks, 21 days. The specific section that was updated is under the Handle overcrawling of your site (emergencies) section. … Read more
Google has this new product or shopping-related box in the search results named “Up-and-coming stores.” This box seems to show trendy stores in the Google Search results as a carousel you can swipe through on your mobile phone. Sergey Alakov spotted this and posted this in a comment on LinkedIn – he said, “I’m noticing … Read more
Getting more subscribers on YouTube is key if you want to grow your audience and access the platform’s monetization features. Why? Because hitting 1,000 subscribers is one of the criteria to become a YouTube Partner and start earning money from running ads on your channel. In this article, we’ll show you how to get more … Read more
There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. Let’s dive in. How brands grow Marketing research has made it clear how … Read more
I am seeing signs of a new Google search ranking algorithm update brewing. It started yesterday, Wednesday, February 7th, and is going into today, Thursday, February 8th. There is an increase in chatter within the SEO industry and also some, not all, of the tools are showing spikes in volatility. This is all while we … Read more
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet … Read more
Microsoft has stopped fully testing Bing Deep Search in the wild, saying they stopped “flighting” it for searchers. Now Bing Deep Search is in some sort of “shadow flight” to a very limited number of users. Mikhail Parakhin from Microsoft said on X, “It turned out to be more popular than we anticipated,” that Microsoft … Read more
Over the past few days the SEO industry has been chattering it up about how a site received a Google Search manual action for unnatural links for a “legit guest blog” post. But when you look, this manual action only affected “some pages,” not the whole site. Niche Site Lady posted on X, “Google hit … Read more
![Video SEO: How to Get Your Videos Ranked on Google [2024]](https://static.semrush.com/blog/uploads/media/5c/ec/5cec464b3c1e0615a3fd7cf9ab313552/video-seo-sm.png)
Every creator wants their videos to be seen by as many people as possible. And video SEO is one way to achieve that. This guide explains what it is and how to go about it. What Is Video SEO? Video SEO is all about reaching a wider audience and getting more video views from search … Read more
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