Inventory

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

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YouTube expands Content Takeovers to offer exclusive advertising on more inventory

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This solution allows brands to effectively … Read more

Google launching Technical ad delivery support on AdMob inventory

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Google launching Technical ad delivery support on AdMob inventory

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad delivery will be available by the end of March (an exact **** was not confirmed). Why we care. Publishers that don’t fully comply with EU … Read more

Google Introduces Structured Data For Car Dealership Inventory

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Google Introduces Structured Data For Car Dealership Inventory

Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes. Vehicle listing structured data lets car dealerships display their for-sale … Read more

Google Search Generative Experience Shows Local Store Inventory

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Google Search Generative Experience Shows Local Store Inventory

Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI answer. This might not be new, but based on my early tests, I don’t believe I’ve seen Google SGE show “Stores,” and I definitely didn’t … Read more

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