Dealership Transformation Extends Beyond the Dealership / Blogs / Perficient

Dealership Transformation Extends Beyond the Dealership / Blogs / Perficient

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to … Read more

Google Introduces Structured Data For Car Dealership Inventory

Google Introduces Structured Data For Car Dealership Inventory

Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes. Vehicle listing structured data lets car dealerships display their for-sale … Read more

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