What Is a Press Release? A press release is a brief news article about your company that you can issue to news outlets and journalists. To attract public attention, protect your brand reputation, increase brand awareness, and more. Here’s an example of a press release about a new product issued by Wet Noses, a food … Read more
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and public relations have emerged as a powerful alternative. However, securing meaningful links and mentions from journalists and the press can be both a creative and … Read more
A press release is a brief news article about your company that you create and distribute to attract media attention. Press releases help protect your brand reputation and drive awareness. And companies distribute press releases by sharing them on their websites, through wire services, or by reaching out to journalists/publications directly. Having some tips and … Read more
At The HOTH, we offer many services for improving our client’s SEO through boosting online visibility. Content creation, guest posting, and link insertions are a few examples of how we improve SERP (search engine results pages) rankings for our clients. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and … Read more
Marketers have historically used press releases as a way to generate backlinks, draw traffic, and improve search rankings. But are they still relevant in 2023? We’ll look at whether press release SEO is still effective today. Then we’ll explore six best practices to optimize your press release creation and distribution processes to reach the most … Read more
In the rapidly evolving landscape of public relations and brand promotion, press release distribution services have emerged as crucial tools for businesses to amplify their messages and establish a strong online presence. As a seasoned professional with a decade of experience in brand awareness strategies, I have had the privilege of witnessing the evolution of … Read more
As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come … Read more
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