6 steps to improve your Google Ads campaigns

6 steps to improve your Google Ads campaigns

Struggling to boost your Google Ads campaign performance?  Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement.  From checking conversion tracking setup and bid strategies to evaluating ad groups and search terms, these actionable tips will help refine your … Read more

Google Search investigating another indexing issue

Google Search investigating another indexing issue

Google has confirmed it is investigating an indexing issue affecting a “small number of sites” from showing up in the Google Search results in a timely fashion. The issue seems to have started at around 11:30 pm ET Monday, January 31, where some sites noticed indexing issues with Google Search. Google confirmation. Google posted a … Read more

Legal Content Writing: What It Is & How to Do It

Legal Content Writing: What It Is & How to Do It

What Is Legal Content Writing? Legal content writing is the process of producing written content (such as blog posts and newsletters) on law-related topics. It’s a marketing tactic that helps law firms and attorneys engage target audiences—and convert them into clients. For example, the Law Offices of Robert Tsigler, PLLC, has a blog post about … Read more

Spark: Persistence Storage Levels / Blogs / Perficient

Spark: Persistence Storage Levels / Blogs / Perficient

Spark Persistence is an optimization technique, which saves the results of RDD evaluation. Spark provides a convenient method for working with datasets by storing them in memory throughout various operations. When you persist a dataset, Spark stores the data on disk or in memory, or a combination of the two, so that it can be … Read more

Could This Be The Navboost Patent?

Could This Be The Navboost Patent?

There’s been a lot of speculation of what Navboost is but to my knowledge nobody has pinpointed an adequate patent that could be the original Navboost patent. This patent from 2004 closely aligns with Navboost So I took the few clues we have about it and identified a couple likely patents. The clues I was … Read more

Spark: Parser Modes / Blogs / Perficient

Spark: Parser Modes / Blogs / Perficient

Apache Spark is a powerful open-source distributed computing system widely used for big data processing and analytics. When working with structured data, one common challenge is dealing with parsing errors—malformed or corrupted records that can hinder data processing. Spark provides flexibility in handling these issues through parser modes, allowing users to choose the behavior that … Read more

Use social media to increase your sales

Use social media to increase your sales

Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your … Read more

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