How to Use Ahrefs and ChatGPT to Improve Your SEO

How to Use Ahrefs and ChatGPT to Improve Your SEO

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing subtopics in existing content If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics: … Read more

Google Business Profiles Lets You Add Products With Barcode Scanner

Google Business Profiles Lets You Add Products With Barcode Scanner

Google Business Profiles now lets you add products to your business profiles and merchant centers section using a barcode scanner; Google will even mail you a free barcode scanner. This allows you to showcase in-store products on Google Search & Maps in a more efficient way. Claudia Tomina spotted this recently and posted about it … Read more

Google Bard adds image generation

Google Bard adds image generation

You can now generate images for free using Google Bard. The new capability is available in English, in most countries, Google announced today. Why we care. AI image generation tools have taken giant leaps forward in the past year, with Midjourney leading the way and other solid options like DALL-E and Bing Chat/Copilot. Now you … Read more

Google Search Issues With Recipe Sites

Google Search Issues With Recipe Sites

Not only is Google having indexing issues this morning, but Google has been having issues with showing recipes in the carousel and images of recipes in search over the past several weeks. Google is finally responding to some of those concerns, but there is no estimated time for a fix. The issue seems two fold: … Read more

Data-Driven Growth: How Global Companies Excel with Serpstat, BigQuery and Looker Studio — Serpstat Blog

Data-Driven Growth: How Global Companies Excel with Serpstat, BigQuery and Looker Studio — Serpstat Blog

Businesses are always looking for better ways to understand data and make smarter decisions. An effective approach is using multiple platforms together to analyze data. By combining tools like Serpstat, BigQuery, and Looker Studio (ex Data Studio), you can dig deeper into insightful data to find trends and patterns you might have missed before. We’ll … Read more

4 advanced GPT-4 capabilities to level up your PPC efforts

4 advanced GPT-4 capabilities to level up your PPC efforts

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development.  However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows.  To address these, … Read more

How to make SEO and CRO more human with behavioral psychology

How to make SEO and CRO more human with behavioral psychology

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent.  This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by … Read more

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