Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.” You just opened, even though coffee joints are on every corner. The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you set up. Yet, as time passes, many customers return to … Read more
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads. … Read more
Why Do You Need to Define an Authentic Tone of Voice for Your Brand In the 1970s, psychologist Albert Mehrabian researched the significance of non-verbal communication, shedding light on its profound impact. His studies revealed that non-verbal cues play a more significant role than initially believed, mainly when conflicting messages are present. Mehrabian’s findings led … Read more
The past few years have witnessed an increase in the evolution of Search Engine Optimization (SEO) content marketing. Such a positive change gives you an edge over other professional SEOs out there. With the exponential increase in competition for high ranking on Google, a number of people are coming up with great content. However, they … Read more
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