Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is testing more product image user experiences in the search result snippets. Google Images disallows searching for some memes. Uber said it is unable to … Read more
I attended Sydney SEO Conference for the second time, and I’ve got to say, it’s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best of all, awesome attendees. And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this … Read more
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What Is Content Performance? Content performance refers to measuring the impact your published content makes on your target audience as well as your business. Marketers measure the performance of their content through different sets of metrics that we’ll go over shortly. And the purpose is to gain insights into how aligned your content is with … Read more
Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, … Read more
Ready to grow your small business using social media? This comprehensive guide covers everything you need to know about social media marketing for small business owners. And includes step-by-step instructions you can use to get started today. Social media marketing is the practice of promoting a business and its products or services on popular social … Read more
Marketers and businesses alike have highlighted SEO as an effective tool to drive traffic and conversions to a website. In hopes of basking in this lucrative opportunity, you may have hired an SEO company or decided to wing SEO yourself. But after months of dedication, you hardly see any improvement in your monthly traffic or … Read more
Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, … Read more
What Were Google Cached Pages? Google cached pages were Google’s records of how pages looked when they were last indexed. You could access a cached page by doing a Google search for the page’s URL. And clicking the three vertical dots next to its search result on the search engine results page (SERP). An “About … Read more
SEO pricing for external experts ranges from hardly anything to thousands of dollars each month. Why? Because each company has unique goals and needs. And each SEO provider has their own pricing packages and ******. Understanding SEO pricing and the factors that affect those costs will help you make decisions that align with your marketing … Read more
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