Links are an essential part of any website. They allow you to connect webpages together and direct your audience to helpful information. However, some links can break over time, leading to 404 errors and a frustrating experience for visitors. Broken links not only provide a poor user experience but can also negatively impact your search … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw the Google core update potentially do its first drop on Friday and then into Saturday but then it went quiet on Sunday and Monday. Google … Read more
Artificial intelligence (AI) is changing how we approach marketing and advertising. By harnessing machine learning and ******, AI allows computers to analyze data, make informed decisions, and execute tasks that traditionally require human intelligence. So where does that leave you, the human marketer? Our Think Big with AI report revealed that 67% of businesses already … Read more
In a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT. In conjunction with this update, Google has also updated its spam … Read more
Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more
The extensive information on the internet about optimizing for search engines can be overwhelming, especially for those new to the field. This article aims to systematize this knowledge, providing a clear understanding of basic SEO concepts. You’ll find a straightforward approach to learning SEO with step-by-step instructions and curated resources. It makes it easier for … Read more
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The tech giant confirmed to Search Engine Land that it is giving more advertises access to this tool as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first flagged by … Read more
What Is Keyword Overview? Keyword Overview is a tool from Semrush that lets you analyze keywords related to your business. For any keyword you enter, it shows information like how often the keyword gets searched, its competition level, related queries, and more. This data can help you understand the value of that keyword and determine … Read more
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok might face a complete ban in the U.S., affecting its 150 million users. When asked by … Read more
User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands? What are the consumer attitudes on user-generated content? Continue reading … Read more
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