Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing a lot of rocking back and forth between the Google core and spam updates and manual actions – it is weird – but far … Read more
The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update. Widespread Deindexing Ian Nuttall, a prominent figure in the SEO community, has … Read more
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. Why we care. The Effect Creator Rewards program serves as an additional … Read more
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates have been designed to “enhance creativity, diversify revenue and make … Read more
Google has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking signal, in a light manner. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The updated documentation is in the ranking section of … Read more
Link-building is one of the most important aspects of SEO, especially for Google campaigns. In fact, it’s been discovered that the #1 ranked page on Google has an average of 3.8x more backlinks than the other results. The catch? Link-building strategies tend to be extremely challenging and time-consuming. It can take months of outreach to … Read more
TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded … Read more
Writing interesting blog posts isn’t enough to build a brand. Or generate recurring income. A successful blog also needs successful marketing. Our guide will give you foundational tips to to market your blog like a business. Helping you drive traffic and visibility, connect with new readers, and get your content in front of the right … Read more
What Is Business Marketing? Business marketing involves promotional activities designed to engage, attract, and retain customers. Not every business marketing tactic is hyper focused on sales. You use different approaches to guide people through the marketing funnel—from awareness to purchase. And then, address how to keep customers buying. How? By building brand visibility, establishing trust, … Read more
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. Why we care. Being able to quickly see how your … Read more
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