Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will post a feedback form after the March core update is done to hear how things went with this update. Google said publishing content in bulk … Read more
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
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Choosing the right metric for an SEO split test directly impacts the validity and applicability of your test results. Source link
Blog / Technical SEO / The SEO Guide to 301 vs. 302 Redirects: When to Use Which and How They Differ Figuring out the difference between 301 and 302 redirects can be confusing for SEO specialists. Used right, redirects offer a seamless method for transferring users and search engines without harming traffic or rankings. However, … Read more
Content marketing is a type of marketing that involves creating and sharing valuable content with your audience. It’s one of the most effective ways to grow your business—when done well. And if you want to be successful, you need a solid content marketing strategy. In this guide, we’ll teach you how to create one. But … Read more
Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Watch our on-demand webinar for an exclusive … Read more
What Are the Core Web Vitals? Google’s Core Web Vitals are a collection of metrics that indicate how user-friendly a website is based on its load time, visual stability, and interactivity. The Google Core Web Vitals include: Largest Contentful Paint (LCP): Measures how long it takes for the largest content element on the page to … Read more
No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at predictions. What separates super forecasters from lousy forecasters? They change their minds gradually based on … Read more
Google announced some executive changes last ***** with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead Google Apps, Google News, Google Discover and other ecosystem efforts. Finally, Cheenu Venkatachary has stepped up to lead … Read more
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance. On … Read more
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