Phoenix: LLMs Revive Decade-Old Visions For Search

Phoenix: LLMs Revive Decade-Old Visions For Search

No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at predictions. What separates super forecasters from lousy forecasters? They change their minds gradually based on … Read more

Are LLMs And Search Engines The Same?

Are LLMs And Search Engines The Same?

AI large language ****** (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into … Read more

SEO, generative AI and LLMs: Managing client expectations

SEO, generative AI and LLMs: Managing client expectations

Large Language ****** (LLMs) remain a *** topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical.  This overarching … Read more

How to Leverage your Schema.org Knowledge Graph for LLMs

How to Leverage your Schema.org Knowledge Graph for LLMs

It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage “off-the-shelf” Large Language ****** (LLMs) to … Read more

Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues

Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues

Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.” Gary wrote, “LLMs have a very high wow factor, but they have no clue about … Read more

An SEO’s guide to understanding large language ****** (LLMs)

An SEO’s guide to understanding large language ****** (LLMs)

Should I use large language ****** for keyword research? Can these ****** think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this guide is for you. This article covers what SEOs need to know about large language ******, natural language processing and everything in between. Large language ******, natural language processing and … Read more

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