Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches on a range of topics, from technical issues to the role of AI, providing a thorough overview of the industry’s current state. Addressing hreflang Frustrations … Read more
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the heels of a Reddit post discussing the perception that Google is crawling less than in previous years. While Illyes clarifies that Google is crawling roughly … Read more
Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should “be more intelligent about caching and internal cache sharing among user agents, and we should have fewer bytes on wire.” He added, “Decreasing … Read more
In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in … Read more
Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled with spam – they can be a good thing. Patrick Stox … Read more
Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen … Read more
Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.” Gary wrote, “LLMs have a very high wow factor, but they have no clue about … Read more
In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific keyword. Despite ranking first previously, the website owner could no longer find their site, even though the page was still indexed. Illyes reassured them it’s … Read more
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