How to Use Google Search Console: An In-Depth Guide [2024]

How to Use Google Search Console: An In-Depth Guide [2024]

Blog / SEO Strategy / Google Search Console: A Complete Tutorial for SEO Experts Google provides various tools for collecting and analyzing website data, with one of the most valuable being Google Search Console (GSC). Formerly known as Google Webmaster Tools, it offers SEOs invaluable insights into website performance. Since its launch in 2015, the … Read more

Daily Search Forum Recap: March 29, 2024

Daily Search Forum Recap: March 29, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Web Stories do show up in Google Image search, Google posted a correction, and fixed a Search Console bug. Google Ads posted no new news announcements … Read more

6 new Reddit Ads Manager features to simplify campaign creation and tracking

6 new Reddit Ads Manager features to simplify campaign creation and tracking

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be … Read more

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach … Read more

Microsoft Copilot Now Can Show Referrer Data In Google Analytics

Microsoft Copilot Now Can Show Referrer Data In Google Analytics

You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.” Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer: To see it, you can use the … Read more

New Google Business Profile Card To Add Amenity To Your Website

New Google Business Profile Card To Add Amenity To Your Website

Google seems to have added a new feature to allow businesses to add an amenity or amenities from their Google Business Profiles to their website. The new card when you search for [my business] says, “Add amenity map to your website, show nearby amenities to help customers explore your area.” Here is a screenshot of … Read more

Web Stories Still Show In Google Images & Google Fixes Search Console Reporting Bug

Web Stories Still Show In Google Images & Google Fixes Search Console Reporting Bug

In February, Google told us they stopped showing Web Stories in Google Image search results. Well, last *****, Google issued a correction saying Google has been showing Web Stories in Google Images but the Web Stories icon does not show. To make things worse, Search Console had a bug where it was not reporting these … Read more

What Is Hreflang and How To Implement It the Right Way

What Is Hreflang and How To Implement It the Right Way

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see … Read more

Responding to RSV: How Pharma Brands Can Help 131 Million People

Responding to RSV: How Pharma Brands Can Help 131 Million People

Based on demographics and vaccination rates, the demand for RSV immunizations in the U.S. could eventually exceed $19 billion. But beyond the numbers lies an opportunity for pharmaceutical companies to become an essential resource for consumers and drive positive health outcomes. With only a few immunization options currently approved by the FDA, pharmaceutical giants like… … Read more

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