Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads is asking for more photos. SEOs, please don’t remove the contact us and about us pages. Hotels can remove pricing details from its … Read more
An accredited K-12 distance learning school relies on organic search performance to attract new students. Here’s how they improved traffic and rankings with seoClarity. SEO Challenge: Poor Traffic and Rankings for Top Landing Pages The school’s SEO team recognized that the pages for some of their target terms, specifically for “upper school” and “lower school” … Read more
A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained? What … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide more transparency about its ad operations under the EU’s Digital Services Act (DSA) after losing an appeal in the Court of Justice of the EU (CJEU) for a temporary … Read more
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students … Read more
Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 billion ads for violating its policies – slightly up from the prior year. Why we care. Cracking down on fraudulent accounts is critical for … Read more
Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What are top ads? Top ads are ads that appear above … Read more
There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report? In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC, is one of … Read more
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded … Read more
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