How LinkedIn Unlocked A Genius SEO Strategy With AI

How LinkedIn Unlocked A Genius SEO Strategy With AI

LinkedIn’s Collaborative Articles features reached the milestone of 10 million pages of expert content in one year. The Collaborative Articles project has experienced a significant rise in weekly readership, rising by over 270% since September 2023.  How they reached these milestones and are planning to achieve even more results offer valuable lessons for creating an … Read more

Amazon apologizes after its AI advertising system makes costly error

Amazon apologizes after its AI advertising system makes costly error

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted. Rob Robinson, a seller of advanced gaming computers, was the first to raise … Read more

Daily Search Forum Recap: March 14, 2024

Daily Search Forum Recap: March 14, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted an FAQ on pure spam manual actions. Microsoft is rolling out a new Microsoft Advertising console. Google local panels have a ton of new UI … Read more

Google Product Studio launches seasonal themed templates

Google Product Studio launches seasonal themed templates

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th. Why we care. The new templates provide … Read more

Reddit launches new ad format that closely resembles user posts

Reddit launches new ad format that closely resembles user posts

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. Why we care. Free-form ads have the potential for … Read more

Elevating Search Quality with Interaction to Next Paint (INP)

Elevating Search Quality with Interaction to Next Paint (INP)

This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As the Chief Technical Officer at BrightEdge, I’m excited to delve into what INP entails and how we’ve integrated this new data point into our platform.   … Read more

Google Confirms: High-Quality Content Is Crawled More Often

Google Confirms: High-Quality Content Is Crawled More Often

SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must stay within this allotted budget to get pages indexed. In a recent podcast, Google search engineers debunked some misconceptions about crawl budget and shed light … Read more

Google SGE could cost publishers $2 billion in ad revenue

Google SGE could cost publishers $2 billion in ad revenue

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic, ranging from 20% to 60%. Such a steep drop in search traffic for publishers is likely to lead in a sharp … Read more

LinkedIn now allows brands to sponsor any organic post

LinkedIn now allows brands to sponsor any organic post

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!