Blog / SEO Industry News / Google’s March 2024 Core Update and New Spam Policies: Penalties Already in Action On March 5th, Google announced a core update to its search algorithms and spam policies. It aims to greatly reduce the appearance of content created solely to attract clicks and display more content that people find … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google handed out tons of penalties and manual actions after releasing those new spam policies. Most SEOs don’t think this Google update will make a big difference … Read more
Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? This webinar will provide you with a … Read more
Successful ecommerce businesses sell products and services that fill a market gap or solve a problem. They have the potential to generate income because they fulfill a need. According to a 2023 Statista survey, 43% of U.S. consumers bought clothes online, 33% purchased shoes, and 26% ordered food or beverages online. Shoppers also bought pet … Read more
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or … Read more
February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest. Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. The partnership with Reddit focuses more on improving the quality and convenience of … Read more
While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it … Read more
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This … Read more
Blog / SEO Strategy / SEO for a New Website: Crash Course Can an old and new website be promoted equally on search engines? Sure, but it takes more effort, time, and money to do SEO for a new website. As a website owner, you’re not only responsible for your website’s lifecycle, but you should … Read more
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