The growth of digital commerce shows no signs of slowing down. While business-to-business (B2B) companies were a bit slower to jump on the digital train than business-to-consumer (B2C) companies, B2B ecommerce websites now represent a huge chunk of modern commerce. B2B Ecommerce Growth The importance of this channel is undeniable. The global B2B ecommerce market … Read more
There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much … Read more
Updated: March 7, 2024. Here I’m showing you step by step how to audit your site with Google Search Console only. SEOs when doing SEO audits always use a site crawler like Sitebulb or/and Semrush Site Audit as the main tool and a bunch of other SEO tools. But is it possible to perform a … Read more
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100 … Read more
Starting with SEO can be hard, but tools like Yoast SEO simplify the process. One crucial feature is our traffic light system. We’ve designed this system to guide you and your content toward SEO success. Let’s find out what these traffic lights mean for your work in Yoast SEO. How the Yoast SEO traffic lights … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
What if you could feature your business on Google for free anytime you like? That’s what Google Business Profile (GBP) posts (formerly Google My Business or GMB posts) let you do. GBP posts are quick updates that allow business owners to share news, offers, and product details directly on their Google page. They pop up … Read more
Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can … Read more
Google is no longer showing the number of views a review gets on Google Maps. You will be able to see the older reviews view-counts for now but the new reviews are not showing those counts. Curtis Boyd spotted this change and posted on X saying, “Google Maps is no longer showing view count (impressions) … Read more
Danny Sullivan, Google’s Search Liaison, was asked does Google currently validate/verify if information or data within content, is accurate, correct, true or even “commonly accepted”. In which Sullivan replied it isn’t a simple yes/no response, Google Search wants to rank content people like, and people like content that has reliable information. Sullivan said on X, … Read more
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