SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update) and what sites should or shouldn’t be doing. This is a bit dangerous. Meanwhile, Google is urging SEOs to be patient and to let this thing play out. Google isn’t yanking your chain. … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s March 2024 spam update finished rolling out, it is important to note the big core update is still rolling out, those earlier manual actions were not … Read more
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy … Read more
While honest websites experienced the ups and downs of Google’s March 2024 update, SEOs and recipe bloggers noticed AI spam sites surging to the top of search results. One example as of yesterday ranked for over 217K queries, 14.9K of which rank in the top 10 – and that number has increased a day later. … Read more
Definition of Visual Search A visual search is a search method where a person uses an image—like a photo or drawing—to look for information on search engines. Let’s say you come across an image of an unfamiliar animal. By uploading the image to a visual search engine, you can learn the animal’s name. And habitat. … Read more
It’s almost time for a new WordPress release! On the 26th of March, WordPress 6.5 will be released. Once again, the WordPress team, consisting of people from all over the world, has lots of new improvements in store for us. To get you excited, we already had a quick look at what features it will … Read more
In this guide, we’ve put together a list of the content marketing trends you should look out for this year and beyond. Let’s get started. 1. Emphasizing Quality Over Quantity Consistently producing high-quality content that positions your business as an authority is proving more important than ever. To help you stand out from competitors, build … Read more
What Is an Ecommerce Funnel? The ecommerce funnel, also called ecommerce marketing funnel or ecommerce sales funnel, is a framework that describes how people turn from prospects to customers. Here’s a simplified example of an ecommerce funnel in action: Imagine you’re in the market for a new dining table. You probably don’t just type “dining … Read more
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices. Acquisitions can have a dramatic impact … Read more
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we care. If Microsoft can provide a product … Read more
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