Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It … Read more
Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more
Joy Hawkins shared a very unusual bug with Google Maps where it places businesses with different addresses in the same location in the same map pin area. It just drops these map pins in one address when they are not located by that map pin. Joy Hawkins posted on X calling this a “new spamming … Read more
The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high. However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding … Read more
The days after the Google March 2024 spam and core updates were released, Google issued tons of manual actions. They were mostly pure spam manual actions that resulted in all or parts of a website being deindexed for violating Google’s search spam policies, as Google calls it. Most, if not all, of those sites that … Read more
What Is SEO Testing? SEO testing is the process of changing a website’s content and design to measure how these changes impact the site’s organic traffic and visibility in search engine results like Google. It involves experimenting with elements like keywords, content, meta tags, HTML headings, and backlinks. Successful SEO testing hinges on understanding what … Read more
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. The difference in 2024? There’s an elephant in the room: AI. Google’s organic and paid … Read more
In November we were expecting to see parts of the new Yahoo Search soon but at this point, we have not seen it yet. Brian Provost, the Senior VP and General Manager of Yahoo Search, said on X last ***** that we should hang tight, the team is still wiring up some new stuff. Brian … Read more
Here’s our list of the 22 best ecommerce marketing tools. And the different marketing activities they fall under. Whether you’re a startup or an established brand, leveraging these tools effectively can grow your online presence, drive traffic, and boost sales. Let’s jump in. 1. Search Engine Optimization Search engine optimization (SEO) involves making improvements to … Read more
Google is once again investigating issues with recipe images and other images not showing for some sites within the Google Search results. We reported on several issues with recipe sites several weeks ago and it seems to be happening again for some of these sites. I am not sure if it is related to Google … Read more
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