Day: March 21, 2024

Digital advertisers still looking for recipe to thrive in cookieless world

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Digital advertisers still looking for recipe to thrive in cookieless world

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s … Read more

XML Sitemap: What It Is & How to Generate One

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XML Sitemap: What It Is & How to Generate One

What Is an XML Sitemap? An XML sitemap is a file that tells search engines like Google which URLs on your website should be indexed (added to its database of possible search results). It may also provide additional information about each URL, including: When the page was last modified How often the page is updated … Read more

SEO Is More Than A Checklist

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SEO Is More Than A Checklist

SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and error. The fact that it has the word “optimization” in it is sometimes lost on those who want a linear path – and maybe pitch … Read more

How to Do SERP Analysis in 5 Easy Steps » Rank Math

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How to Do SERP Analysis in 5 Easy Steps » Rank Math

Are you looking to improve your website’s search engine rankings? If so, conducting a SERP analysis can provide you with valuable insights into your competition and help you identify opportunities for optimization. SERP analysis is like peeking behind the curtain of Google’s search results to understand what’s happening and how to make your website stand … Read more

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