In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Mueller suggested that these minor optimizations may yield few visible search ranking changes. Core Web Vitals, a set of user-centric metrics measuring … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released its Google Ads Saftey report showing how many ads they removed and advertisers they suspended. Google changed the definition of “Top ads” in their help … Read more
Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories … Read more
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries and personalized recommendations revolutionizing how users interact with search results. New AI-first search engines like Perplexity.ai and You.com are drawing interest and growing quickly in … Read more
Google has not announced a **** for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of US searchers, in fact, that seemed to have gone live today. But when will Google roll out SGE and AI overviews to all searchers … Read more
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. 1. Claim and optimize your Google … Read more
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a … Read more
If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to do. Follow this checklist for … Read more
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to … Read more
We’re beyond excited about the incredible growth of Rank Math over the years and becoming the go-to SEO solution for over 2 million WordPress sites. Rank Math is the only SEO plugin that takes complete care of a site’s on-page SEO efforts and helps it stay ahead of the game with advanced AI SEO tools. … Read more
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