Google Says Sites Hit By Helpful Content Update Could See Improvements With Next Core Update

Google Says Sites Hit By Helpful Content Update Could See Improvements With Next Core Update

Google’s John Mueller was asked when can a site expect to recover from the September 2023 helpful content update, assuming the site took all measures to “fix” their site. John Mueller said you can assume “bigger changes would be visible when the next core updates happen.” This came up on X: Question: Assuming a site … Read more

Yoast SEO 22.5 delivers improvements and fixes

Yoast SEO 22.5 delivers improvements and fixes

Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall.  Fine-tuning for taxonomy pages If, like us, you get a real sense of achievement every time you see one of … Read more

Google: Incremental Improvements May Not Impact Rankings

Google: Incremental Improvements May Not Impact Rankings

In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Mueller suggested that these minor optimizations may yield few visible search ranking changes. Core Web Vitals, a set of user-centric metrics measuring … Read more

Video: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

Video: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

For the original iTunes version, click here. This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again, search quality improvements are coming in the near future. Google said it will clarify E-E-A-T and its search quality raters. Google explained the differences … Read more

Google Search Quality Improvements Coming In Near Future

Google Search Quality Improvements Coming In Near Future

For the past few months now, Google has been saying there are big improvements coming to address some of the search quality issues we’ve all been seeing in the Google Search results. Danny Sullivan, Google’s Search Liason, wrote yesterday that these improvements “are on the way in the near future.” Lily Ray spotted some concerning … Read more

Google Ads: Support is not being phased but ‘big’ AI improvements are underway

Google Ads: Support is not being phased but ‘big’ AI improvements are underway

Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in customer experience further fuelled the belief that the free support might no longer be a priority. However, Google … Read more

Yoast SEO 21.3: Performance and readability improvements

Yoast SEO 21.3: Performance and readability improvements

We are happy to announce the release of the latest version of Yoast SEO. This update focuses on enhancing performance, fixing bugs, and improving our features. Don’t forget to check out our recently launched generative AI feature! Here’s Yoast SEO 21.3. Performance enhancements By design, Yoast SEO stores image metadata for every post upon saving, … Read more

Google Rolls Out Updates To The Search Generative Experience Including Algorithm Improvements

Google Rolls Out Updates To The Search Generative Experience Including Algorithm Improvements

Google has rolled out some updates to the Search Generative Experience (SGE) the company announced on its blog. One update is that SGE should now respond with higher-quality, more accurate responses, the second update is to write responses on sensitive topics based on Google’s quality and safety principles. Google also released the about this result … Read more

Yoast SEO 21.1 brings even more improvements

Yoast SEO 21.1 brings even more improvements

Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we revealed a pioneering generative AI to redefine SEO optimization. In our next release, Yoast SEO … Read more

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