YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning … Read more
Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the middle of the organic search results. Now Google is updating its help documentation to change the definition of top ads to say the ads may appear below the organic results, ultimately not making the ads … Read more
Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts, restricted 60% more ads, and … Read more
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Taking advantage … Read more
Google announced a number of new(ish) shopping and maps/local features yesterday, a lot of them using AI features that Google likes to tout. There are glanceable AI-generated reviews, swipe left/right shopping, AI-generated product ideas, local trip ideas, recommendation lists for locations, and more. The truth is, most of these we covered as tests in the … Read more
What Is Content Writing Outsourcing? Content writing outsourcing is when you hire a third party—like a content marketing agency or freelance writer—to write content for you. For example, say your goal is to publish 30 B2B articles per month on your small business blog. You might outsource the writing to save your team time. So … Read more
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take … Read more
You can now search Google for any of your wallet addresses across bitcoin and five new Ethereum Virtual Machine (EVM) networks. So you can look up your balances within those networks directly on Google Search. The available EVM networks include: Arbitrum Fantom Foundation Optimism Polygon Avalanche Rajan Patel, VP of Engineering … Read more
Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the need for the person you are sharing it with to have a Google Ads account. This is a new Share Ad Preview button available in Google Ads account for this. This was spotted by Hana … Read more
Search engine optimization (SEO) and conversion rate optimization (CRO) focus on different website elements. But they are closely related. SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic. CRO: The process of optimizing a website to increase the percentage of visitors who take a desired action. … Read more
421
229
714
826
543