Search engine optimization (SEO) and conversion rate optimization (CRO) focus on different website elements. But they are closely related. SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic. CRO: The process of optimizing a website to increase the percentage of visitors who take a desired action. … Read more
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating … Read more
Organizations use content marketing to educate and nurture audiences. And creating helpful content that also leverages search engine optimization (SEO) best practices gives them the best chance of maximizing visibility in search results. In other words, marketing works best when content and SEO go hand-in-hand. In this article, we’ll cover what you need to know … Read more
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance. This comprehensive guide will explore … Read more
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. … Read more
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