Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel. This was spotted by Lluc B. Penycate who shared a video and some screenshots on X with me. I cannot replicate … Read more
Ads are essential for brand visibility and engagement. A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention. In a sea of adverts, brands are tasked with creating ads that are both competitive and creative. Not sure how to get started? Here’s how to … Read more
Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did. Its impact is enormous and widespread and every seasoned marketer I’ve talked to agrees that this update is a big deal. Has your website been … Read more
Google has posted an FAQ on what to do if you received a pure spam manual action. This was posted by Ryan T. from Google who titled his post in the Google Webmaster Help forums as Received a ‘Pure Spam’ Manual Action Notice? See What It Means for Your Site and How to Address It. … Read more
The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m … Read more
Over the past couple of weeks, I’ve been informed of a number of local user interface changes to the Google local panels in the search results. Here are some of those changes, not including what I already covered here. (1) Google Social Media updates – as covered here – via Mike Blumenthal and Claudia Tomina: … Read more
Microsoft seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use. Hana Kobzová notified me of this change on X saying, “New online interface is being rolled out. It is modern, sleek & fast and very similar to Google Ads.” She posted … Read more
Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people from Poland are suddenly interested in your website? If so, you’re not the only one. In my routine checks of our Google Analytics 4 (GA4) accounts, I found several with a spike in unusual referral … Read more
A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Why we need to test SEO strategies Testing and proving a strategy is more important … Read more
Bing is testing a new design for how it shows some videos in the Bing search results interface. Now they are testing showing a bar across the search results page, as opposed to just a video card or video search results. This test was spotted by Shameem Adhikarath who posted a video of this in … Read more
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