Proactive

SEO testing: Shifting from reactive to proactive strategies

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SEO testing: Shifting from reactive to proactive strategies

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact.  Why we need to test SEO strategies  Testing and proving a strategy is more important … Read more

Proactive security fixes in Yoast SEO (update to v20.2.1)

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Proactive security fixes in Yoast SEO (update to v20.2.1)

We take security seriously at Yoast and continually look for potential threats and vulnerabilities that could affect our products and customers. That’s why we were alarmed when security firm WordFence found XSS vulnerabilities in another SEO plugin. After carefully reviewing the issues, we found a similar but less severe vulnerability in Yoast SEO, which we … Read more

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