Ads are essential for brand visibility and engagement. A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention. In a sea of adverts, brands are tasked with creating ads that are both competitive and creative. Not sure how to get started? Here’s how to … Read more
This post will give you a clear and practical framework for conducting a market analysis. We’ll start with the basics first. Then move on to discussing the exact steps you need to take to analyze any market. Let’s begin. What Is a Market Analysis? A market analysis is the process of learning everything you can … Read more
Learn how to write a blog post that attracts and engages your target audience. We’ve broken down the entire process. To help you achieve your content marketing goals and become a better writer. Let’s get started. 1. Choose a Blog Topic Idea First, decide what you’re going to write about. The topic should be relevant … Read more
If you own a WordPress website, then at some point, you may want to unpublish a WordPress page or post. Although it’s never a big deal to publish a new post, unpublishing a post can be tricky if you don’t know how to go about it. The big question is how to unpublish pages or posts in … Read more
March 3, 2021 | Posted by Darrell Mordecai Having worked in a small marketing agency, I’ve had the opportunity to work on many sites in many different industries. Seeing a site gaining traffic and eventually, organic conversions is a really rewarding experience. However, there was one thing I never got to work on. … Read more
March 22, 2023 | Posted by Darrell Mordecai We’ve all seen it. Google has been slowly evolving into a semantic search engine. That means Google attempts to understand the meaning of language and concepts. What’s more, Google is doubling down on semantics with its algorithms. For instance: Hummingbird Rank Brain … Read more
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