If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders? By automating the repetitive bits. In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google … Read more
A week ago Monday, March 18th, I noticed Google’s search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. I was told this was rolled out on some developer docs … Read more
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores … Read more
Google’s John Mueller asked if it would be all right not to list a Contact Us and About Us page on their website. The reason is, they would only add it if Google wanted it (but don’t do things for Google, Google said), but not for users. John Mueller responded, “I can think of good … Read more
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to … Read more
Google sent an email to European based hotel and vacation property managers that with the new European rules, they can now remove pricing information and other information from showing in the Google Search results. Google said this is available to hotels in the European Economic Area (EEA). The email was posted by Lluc B. Penycate … Read more
What Is Digital Advertising? Advertising is digital when you use online platforms to promote your products and services. Digital ads appear on search engines, social media, and websites. Unlike traditional advertising on TV, radio, or print, digital ads have the advantage of precise targeting. They also let you personalize ad content to fit your intended … Read more
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Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos? Matt McGee posted a screenshot of the email he received … Read more
“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance to test SEO fundamentals to their limits? Probably not that often—if at all. In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over … Read more
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