“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance to test SEO fundamentals to their limits? Probably not that often—if at all. In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over … Read more
Google is running an experiment that may bring its Discover feed to desktop users. The Discover feed shows recommended content like news, weather, sports scores, and stock prices directly on the Google homepage, alongside the traditional Google search bar. In a statement, Google confirmed testing the Discover feed on desktop, but only in India. The … Read more
![How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2023/10/featured-651c2c9f7a69f-sej.jpg)
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more
SEO Podcast #62: Interview with Cyrus Shepard Episode #62 of the SEO Podcast by #SEOSLY features an SEO legend, Cyrus Shepard, former senior member of the famed Google Search Quality team. I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview. Watch … Read more
There have been a number of Google Search user interface tests and experiments I haven’t been able to post yet. Being that today is Labor Day (here in the US), I figured I’d cover a bunch of them in one story – since many of you want stories today. The tests include a wider search … Read more
Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next … Read more
Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of … Read more
Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value … Read more
?? SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of search engines (particularly Google). Check out Alexis’ top 10 from 2018. Read the full post on the Raven Tools Blog . Source link
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