Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why … Read more
What Is Click-Through Rate (CTR)? Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). It is expressed as a percentage. The formula to calculate CTR is (clicks / impressions) x 100. It’s a metric that can be used to measure the effectiveness … Read more
May 21, 2015 | Posted by Michael Lerner John Mueller during Google Office hours this last Tuesday brought up some good topics… Googlebot scans the internet constantly, but different changes in your website can take time to be reflected in rankings. Things like redirects to a new site can create a hit in … Read more
The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters … Read more
Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value … Read more
Interested in increasing your organic click-through rate? A higher organic click-through rate has many benefits: It can increase organic traffic — despite ranking at the same position on the SERPs as you’ve been ranking on. More traffic may lead to more conversions, sales, and revenue. And consistently high organic click-through rate (CTR) can eventually send … Read more
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