In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now. Some searchers are now seeing the ability to “heart” a local review within the Google Search and Maps local listings. Google then shows this disclaimer popup for “reactions” that … Read more
This is a list of 10 digital marketing channels. And a step-by-step guide on how you can use them to drive more business. We’ve used the channels and tactics in this guide to bring more than 35M visitors per month to our site (data from Traffic Analytics). But before we get into the specifics, let’s … Read more
Have you ever experienced the frustration of knowing there’s a potential customer nearby who needs your services, yet remains unaware of your presence? With Canada having some of the world’s highest internet usage rates, not being visible online is like waving goodbye to potential customers. But hey, that’s where hyperlocal SEO steps in. We’ve created … Read more
“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This concept is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search … Read more
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites. So instead of seeing the normal number of real time visitors in the GA4 real time reports, you are seeing … Read more
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when… Read more › Source link : Ahrefs.com
Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In The Search Results Several recipe bloggers have for the past few months brought up the issue of image thumbnails that stopped appearing in the search … Read more
Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies. Why do I call this a ‘successful’ technique? It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard. In this blog post, we’ll delve into the concept of content pillars as a powerful … Read more
Are you finding that your website isn’t attracting as much traffic as you’d like? Or perhaps you’re getting visitors, but they’re not converting into customers. Maybe you’re even struggling to rank for the keywords you know are important to your business. That’s because your site is affected by SEO issues. Search Engine Optimization (SEO) involves … Read more
Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now offers more comprehensive summaries and source links. Essentially, Google’s SGE is an interactive generative AI-powered feature that uses existing results to answer search queries. Think … Read more
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