Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called … Read more
Google Ads has not posted a new feature announcement in its new features & announcements help document in all of March 2024 (I know March is not over yet, but it almost is). The last announcement was on February 28, 2024 about using AR & VR features in your ads. That doesn’t mean we didn’t … Read more
In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and … Read more
This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality. … Read more
Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help … Read more
Google Search has this “recommendation” for businesses to sign up for Google Business Profiles directly in the search results. It says “Google can help you stand out.” It directs you to set up a free account on Google Business Profiles. This was spotted by Olesia Korobka who posted it on X. Google seems to be … Read more
Competitor analysis in SEO is evaluating how your rivals rank in search engine results, understanding their strategies, and identifying their strengths and weaknesses. By incorporating this practice, you’re not just observing; you’re gathering actionable intelligence to refine your digital marketing approach. In our guide, you will learn how to research website competitors, use SEO analysis … Read more
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