Google’s John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com – that change would not have a big impact on your rankings. He wrote on Reddit, “This won’t cause problems with search visibility / rankings / indexing: when … Read more
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days. Thomas Eccel told me on X that you can now “import your Pmax and sync your whole Google Merchant … Read more
What Are Keywords? In search engine marketing, keywords are terms you try to appear for in search engines like Google. So you can attract valuable traffic to your website or physical location. This keyword definition covers two categories: SEO keywords: Keywords you target through search engine optimization (SEO). This means you try to appear in … Read more
If you’ve been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results since the launch of the Google March 2024 core update. Google has told us to be patient … Read more
In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research. And ultimately get more high-quality traffic from search engines. What Are Competitor Keywords? Competitor keywords are search terms that rival websites rank for in search engines like Google. Either in the organic (unpaid) or … Read more
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. Putting Google to … Read more
Google’s John Mueller said publishing content in bulk does not make the content spammy in the eyes of Google Search. He said if you publish awesome content in bulk, Google loves awesome content. But if you publish low-quality content in bulk or not, then Google does not like that content. The question posted was, “I … Read more
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more
Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros and cons of search engine support for the directive and offered insights into Google’s internal discussions about supporting it. John Mueller’s Robots.txt Mueller’s robots.txt has … Read more
If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the same benefits without requiring the help of a developer. With BigQuery, you can efficiently … Read more
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