Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Why we care. While PMax and Advantage+ have … Read more
What Is Video Marketing? Video marketing is when you use video content to promote a brand, product, service, or cause. It involves planning, creating, editing, and sharing videos for different mediums. From social media platforms to websites and vlogs. Marketing videos can help generate engagement, brand awareness, and leads. This is especially true if your … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%. Why not -100%? … Read more
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers to visit their site, opening the door to a potential lead or sale. If the ad copy is lacking, they may be deterred from further … Read more
Google Business Profiles now shows services with bookable buttons. I know Google had booking buttons on local panels since 2017 and we covered it numerous times since then but now they are on the Google Business Profiles services section. This was spotted by Claudia Tomina who posted this example on X: Claudia wrote, “Bookable services … Read more
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General … Read more
In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console. Thomas Eccel spotted it and posted a screenshot of it in action on X, he wrote, “Bing Ads account has now Copilot … Read more
What Is Content Spam? Content spam is low-quality content that uses manipulative or unethical SEO tactics to try to increase clicks, traffic, or conversions. Or, in extreme cases, to try to steal user info (usually through phishing). Marketers, website owners, and even seemingly reputable sources can engage in content spamming practices to try to artificially … Read more
Google is testing adding the hotel and restaurant website link directly to the Google Search hotel and restaurant listings on the main search results screen. This is instead of making you go through the Google hotel or restaurant results interface to learn more. I wonder if this is related to the changes Google is making … Read more
What Is Audience Analysis? Audience analysis is the process of collecting, interpreting, and understanding information related to your target audience. The main goal is to establish who your audience is. Their needs, preferences, and behaviors. And how they engage with your brand or industry. A target audience analysis helps you answer questions like: Who makes … Read more
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