Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft may extend that up to 24 months. Fabrice Canel from Microsoft said on X, “We will consider extending to 2 years.” Here is that post: Good idea @goenning We will consider extending to 2 years. — Fabrice Canel (@facan) March … Read more
What Is Bot Traffic? Bot traffic is non-human traffic to websites and apps generated by automated software programs, or “bots,” rather than by human users. Bot traffic isn’t valuable traffic, but it’s common to see it. Search engine crawlers (also referred to as “spiders”) may visit your site on a regular basis, for example. Bot … Read more
The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer … Read more
The updated Google Search Quality Raters guidelines last week and added an example of what it considers the “lowest quality pages.” In section 4.7 it states the only mention of using AI and writes, “The website terms of use states that “some articles” are generated by artificial intelligence and may have errors or be out … Read more
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
What Is an H1 Tag? An H1 tag is the HTML used to create the main title on a webpage and helps indicate the page’s primary topic to visitors and search engines. It contains an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in HTML … Read more
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more
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