In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and doing some focused work on the desktop, screens seem to dominate our attention. In this post, we’ll explore the latest screen time insights and how … Read more
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user … Read more
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent … Read more
What is ChatGPT? ChatGPT is an advanced form of generative AI developed by OpenAI. It’s been designed to provide human-like text and image responses based on user prompts. The tool operates on a large language model (LLM)—a sophisticated AI program trained on vast amounts of text data. To interpret and output language in a way … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
This is just a friendly reminder that Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital metric tomorrow, Tuesday, March 12, 2024. This has nothing to do with the Google March 2024 Core update that is currently rolling out at the same time, but I am … Read more
Degrees of Content for International SEO You’re probably asking: “What if I don’t have the budget to fully localize my content. But I still reaaaallllly want to reach an international audience?” First things first: Revisit Chapter 2. Is this a practical move for your business? We find that often, when businesses are a bit tight … Read more
There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would go from 500 articles to 5,000 articles written using AI to make up for the traffic drop. In which Google’s John Mueller responded, “this is … Read more
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Business Profile listing. Okay, you’ve seen it before with Google local listings … Read more
Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity-based competitor analysis isn’t about mimicking existing content. It’s about identifying strategic gaps where you can establish topical … Read more
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