The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is Synthetic Data and Document Generation, which allows companies to automate the creation of synthetic (or … Read more
Cypress has grown in popularity as a powerful end-to-end testing framework for web applications due to its fast execution, real-time feedback, and robust API. Many teams use design patterns like the Page Object Model (POM) to further improve test automation. In this blog post, we’ll look at how to use Cypress to implement the Page … Read more
Introduction: Crafting effective and reliable test cases can be a complex endeavor, especially when dealing with dynamic web elements and evolving user interfaces. Here’s Selectors Hub’s TestCase Studio – a tool that empowers testers to build efficient and resilient test suites. In this blog, we will explore the features and benefits of Selectors Hub’s TestCase … Read more
Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was … Read more
If you leverage SEO tools for rank tracking and keyword research, you’ve automated your SEO, right? Well, not so much. Source link
As SEO pros, we’ve been here before. Flat times. Downtimes. Budget cuts. Challenges that impact our plans and what we need to get the job done. In some ways, we can lean into the past for wisdom, as well as to find ways to be leaner and smarter with our strategies. SEO isn’t immune to … Read more
421
229
714
826
543