Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused. This is similar to Google Ads automatically pausing inactive ad groups but this is at the keyword level, not ad … Read more
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on … Read more
Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months. Google said this starts a week from today on March 11, 2024. It can take several weeks to roll out this change, “The rollout … Read more
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign … Read more
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according … Read more
Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why we care. X’s new CEO Linda Yaccarino told CNBC just last week that brands are “protected from the risk of … Read more
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