Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Why search intent matters for SEO Google prioritizes … Read more
We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will attract. But keyword optimization is about more than just driving more traffic to your site. It also plays a crucial role in maximizing … Read more
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. … Read more
July 25, 2018 | Posted by Mordy Oberstein There is a basic topic that every SEO needs to know. Search intent. What’s more, there are many places you see search intent cropping up. For instance… Lately, Google’s SERP features have bulked up and have moved from being an SEO concern to being a … Read more
August 27, 2018 | Posted by Mordy Oberstein Google’s early August algorithm update was one the most drastic changes I’ve ever had the ‘pleasure’ of studying. No site within any niche was safe. Not even the top results on the page could withstand its algorithmic inertia. Amidst the waves of rank fluctuations, a … Read more
January 9, 2019 | Posted by Mordy Oberstein Search, as it is now, is all about user intent. What is the intent of a user when they enter a search term? In other words, what are the multiple layers of intent that Google sees in that query? What has Google determined to be … Read more
January 15, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Let us know if you analyze keyword intent as part of … Read more
Estimated reading time: 13 minutes Marketing campaigns can be tricky. Looking at numbers like conversion rates, click-through rates, cost-per-click, user intent, and the like can be even more interesting. Your data reporting tools may have their wires mixed; you may be looking at the wrong data; you may even be misinterpreting what you see. We … Read more
May 1, 2019 | Posted by Mordy Oberstein I’m on the hunt for user intent insights in 2019. I’ve resolved to make this year about going deep into intent and how Google handles it. Instead of getting into the finer points of user intent and Google’s proficiency in meeting it on multiple levels, … Read more
May 7, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! What are some solid ways you can determine how Google looks … Read more
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