As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation … Read more
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant … Read more
Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is … Read more
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the … Read more
It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage “off-the-shelf” Large Language ****** (LLMs) to … Read more
January 29, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Do you use Google Posts? If you don’t, would like to? … Read more
Google recently updated its machine learning systems to effectively catch and remove fake reviews, counterfeit business listings, and fraudulent images or videos. This move underscores the increasing importance of authenticity in the online world. Today’s consumers demand transparency and trustworthiness from businesses, making authentic customer reviews and genuine images more critical than ever. In facts, … Read more
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they … Read more
Content marketing is the process of creating and sharing content to support your business goals. But content isn’t just blog posts. Different types of content marketing include: Blog posts Infographics Videos Podcasts Social media Ebooks Case studies Memes User-generated content Newsletters Free tools Courses And many more. The types you use will depend on your … Read more
Not every piece of content your business adds to its marketing toolbox needs to be produced by someone affiliated with your business, and user-generated content, or UGC, can be an effective way for your customers to share everything they **** about your brand. Here is an overview of how RankPay can help you collect UGC … Read more
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