Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Read more
Knowledge graphs have been central to semantic technology for decades. From healthcare to eCommerce to fraud detection to SEO, knowledge graphs empower organizations to harness the full potential of their information architecture. But even with a long history, knowledge graphs are more relevant now than ever. According to Gartner’s Emerging Tech Impact Report, a robust … Read more
With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary concern is content quality and helpfulness to users. As long as the content provides value, expertise and a good user experience, the creation method doesn’t matter. This article … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take … Read more
Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be transitioning to a new role within Microsoft. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles and look for a new position, a week after the software giant … Read more
What Is Multi-Segment Marketing? Your target audience includes everyone you want to sell products to. It can be a broad group. Breaking your target audience into several smaller groups—segments—makes it possible to market your product more specifically to each one. Often, improving the **** the marketing will resonate. It’s a strategy known as multi-segment marketing. … Read more
Big profits are the main dream of everyone who runs a business or helps with its growth. Always. No matter how successful the company is and your role in it. Since there is never too much profit, we suggest you keep your eyes on SEO. It plays a crucial role in enhancing sales metrics by … Read more
Are you looking to improve your website’s search engine rankings? If so, conducting a SERP analysis can provide you with valuable insights into your competition and help you identify opportunities for optimization. SERP analysis is like peeking behind the curtain of Google’s search results to understand what’s happening and how to make your website stand … Read more
Google announced some executive changes last ***** with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead Google Apps, Google News, Google Discover and other ecosystem efforts. Finally, Cheenu Venkatachary has stepped up to lead … Read more
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