Yes, H1 tags are a Google ranking factor, but they are not as important as they used to be. In the early days of SEO, people would stuff their H1 tags with keywords to rank higher in search results. However, Google has since become more sophisticated and can now better understand the content of a … Read more
Does syndicated content affect organic search rankings? In some cases, syndicated content is viewed as spam. In others, it can outrank the original content. Yet syndication is a widely accepted practice in journalism and content marketing alike. But is it a ranking factor in search ranking algorithms? The Claim: Syndicated Content Is A Ranking Factor … Read more
Web developers often spend significant time optimizing page speed to improve user experience. In the past, Google gave higher rankings to faster-loading websites than slower ones. This leads to the question: Does page speed impact search rankings today? And if so, how important is it? In this chapter, we’ll examine the relationship between page speed … Read more
For years, many in the SEO industry operated under the assumption that making a website mobile-friendly would boost search rankings. However, a recent clarification from Google indicates that while mobile-friendliness is still recommended, it impacts search rankings differently than previously thought. Google has reiterated that no single “page experience” ranking factor like mobile-friendliness determines search … Read more
Recent updates to Google Search documentation have led to speculation about the importance of HTTPS and Page Experience for search rankings. While these factors don’t directly influence rankings on their own, Google clarifies they play a role as part of a ranking “system.” This chapter explores Google’s new perspective on HTTPS and Page Experience, unpacking … Read more
Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain. But are sitewide links to other domains a negative ranking factor? That’s what some people believe in SEO. Is there cause for concern if you are on the receiving end of sitewide links? We’ll answer … Read more
Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an example of such a ranking factor. Given that the impact of a website’s URL on search rankings … Read more
Link stability and its connection to search rankings has been in question since a patent describing “link churn” surfaced in 2006. The stability of a website’s links, or the length of time links remain live on a page without being edited, is believed by some to generate signals that are used by Google’s algorithms. Let’s … Read more
Meta keywords is a tag that allows you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there is any connection between meta keywords and improved Google rankings. The Claim: Meta Keywords Are A Ranking Factor What are meta … Read more
Google Analytics, now GA4, is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor. Is Google Analytics really powerful enough … Read more
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