Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least three separate occasions. In the past, Google mentioned the Better Business Bureau in the search quality rater’s guidelines, leading people to believe that BBB ratings … Read more
In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in … Read more
Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent “Search Off the Record” podcast, the two delved into quality’s role in everything from crawling and indexing to ranking. While quality content doesn’t guarantee high … Read more
I spotted Google’s John Mueller laughing at a LinkedIn post that is telling SEOs to slow down webpage load time so that people spend more time on your page. The advice says that Google uses time on website as a ranking factor, which Google had denied countless times, and says to improve time on website, … Read more
Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, “No ranking factor compensates missing relevance, or missing user interest.” He explained, “it’s easy to forget that a site doesn’t just ‘rank’ on its own, it ranks for what it’s relevant for.” The context around these comments is from … Read more
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility, and search rankings. But first, let’s define semantic HTML and how it works. Semantic HTML 101 Semantic HTML elements provide meaning and structure to web … Read more
September 25, 2018 | Posted by Mordy Oberstein Just admit it, SEO is scary. Between the inherent complexity of what we do and Google not exactly being the epitome of clarity, the ground that is doing SEO can be a bit shaky at times. That’s pretty much why we’re obsessed with what works … Read more
November 6, 2018 | Posted by The In Search SEO Podcast In Search Podcast Episode 2 Summary: Is AMP a Ranking Factor & What Brings Up Explore Panels? In this episode of In Search our hosts, Mordy Oberstein and Jacqueline Harkham discuss: How often does the Explore Panel appear on the SERP? … Read more
Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible and engaging your content on social media is, making them a good indicator of your content distribution success. If you’ve been in SEO for a while or you’ve already … Read more
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