Changes to Google’s search engine algorithm have occurred at a breakneck pace since Verti Group International a.k.a SEO Seattle® (VGI-SEO) first opened its doors back in 2008. What worked perfectly in 2008 will likely fail you today. With hundreds of ranking signals recognized, you will need to keep your ear to the ground and know what … Read more
Focus groups can approximate consumer demand on a limited scale. But it’s harder to get a holistic picture of entire markets and demographics. It’s difficult to truly map what your audience needs, and how those needs change over time, with one-off focus groups. Google search offers brands a unique and extremely powerful alternative. With the … Read more
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword Plan … Read more
Planning and Managing group-based identities and lifecycle can be very complex in an Azure AD environment due to the different types of groups available and the various group sources available in a tenant that is connected to on-premises identity infrastructure or even Exchange Online. Understanding the use cases for each group type and where its … Read more
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