Target Audience: What It Is & How to Define It for Your Business

Target Audience: What It Is & How to Define It for Your Business

What Is a Target Audience? A target audience is a specific group of people most likely to be interested in your products or services. They share common demographic and psychographic traits. Like age, gender, income, interests, challenges, and goals. For example, a target audience for a high-end fashion brand might be affluent women between the … Read more

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more

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