An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as … Read more
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest … Read more
Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. 1. Evolve your … Read more
October 29, 2019 | Posted by Mordy Oberstein By now you’ve probably heard the news… over 50% of all Google searches do not result in a click! You’ve also probably heard things like this is the end of organic traffic and that Google is killing ‘the website’. You may have even heard a … Read more
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