Has one of your web pages disappeared from Google’s SERPs entirely? Or maybe you’re having trouble getting a page to rank even though it features outstanding content and is well-optimized for SEO. Either way, you’re experiencing Google ranking issues, which are far more common than you might think. There are countless on-page and technical SEO … Read more
Key Points Customer needs are the various motivations for customer desire that lead up to a conversion or purchase decision. Some of the most common customer needs include price, trustworthiness, value, user experience, empathy, and more. When you fully understand your customer, you truly know what they need and want, and ultimately, can deliver that … Read more
Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). E-E-A-T: Google’s quality … Read more
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and … Read more
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