wWill Archives

130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

March 15, 2024 by BTR

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the … Read more

120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow

March 28, 2023 by BTR

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. … Read more

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